The crazy behind the craze.
Ty was a frustrated toy salesman until his collaboration with three women turned his stuffed animals into a defining '90s trend. This behind-the-scenes look at history's biggest toy craze is a wild story about what—and who—is valued in this world.
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Zach GalifianakisTy
Elizabeth BanksRobbie
Sarah SnookSheila
Geraldine ViswanathanMaya
Tracey BonnerRose
Carl Clemons-HopkinsJeremy
Jeff SchinePhotographer
Jason BurkeyBlaine
Delaney QuinnMaren
Madison JohnsonAva
Kurt YaegerBilly
Hari DhillonArjun Kumar
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