Ma Chenggang, a wealthy man in Xihong City, worries that his eldest son is too spoiled to succeed him. Determined to raise a capable successor, he takes an unconventional approach. They conceal their wealth, moving the family to a dilapidated neighborhood, and maintain an illusion of poverty, so that his son could develop qualities such as hard work, knowledge, careful budgeting, physical fitness, and perseverance.
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Shen TengMa Chenggang
Ma LiChunlan
Shi PengyuanMa Jiye
Sa RinaGrandma
Xiao BochenYoung Ma Jiye
Zhang ZidongMa Dajun
Jackie LiZhang Feifei
Wei XiangTeacher Wei
Jia BingBoss Jia
Yu YangCellphone Store Owner
Li ZonghengHost
Sun GuiquanBodyguard Sun
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